Recession:
Not on My Calendar!
by Joe Navarro
Warner Pacific
Moorpark, CA
joenavarro@sbcglobal.net
“I am really struggling with the
roller-coaster ride in sales. Most
days I feel like the weight of the
world is on my shoulders. In this
economy, it is difficult to stay
positive.”
Does this sound familiar? In sales,
there are many things we can control,
but the economy is not one of them. I
am not advocating that you ignore it,
but I do believe you should drop the
word “recession” from your sales
vocabulary and replace it with the
word “opportunity.”
